Become a Merchant – Y Stryd Fach

Become a Merchant

 (To create a Merchant Portal, simply follow:


We’re excited, because we’re not only here to help you grow as a business, but we’re all here to grow together. By having everyone working together, our goal is to generate mass traffic to a website with a ‘from Wales’ identity. We’ll also be offering digital marketing guidance and insight to all our merchants.

Below is an outline of everything you need to know before starting.  Please take your time to read as it will make sure that this is the right route for you.


The Mission.

Our mission is to provide a simple solution to businesses that want to reach a larger online audience.  Be that you’re a small business yet to create an online presence or a larger business looking for more sales and exposure.

By becoming a member and a merchant on the store, together as a collective, we’ll be able to generate a mass marketing fund to bring in higher levels of traffic than an individual website could do otherwise. As well as diverting to the general store, we’ll be able to work with merchants on the diversion of traffic to an individual product on the store.

As well as diverting traffic through paid marketing, increased organic traffic will also be generated through individual merchants all sharing their products through other channels. Our joint efforts to bring in traffic to individual products will help others, which in turn will help you again.

With all this in place, we’ll certainly make sure that the website is super busy.

Our secondary aim, but one to not forget, is to help businesses and products to be as well represented as possible online. Our guidance will always be offered to anyone who asks.


How does the system work?

When selling, you’ll be responsible for delivering your products to the sellers (with the shipping fee paid for by the buyer).

You will have your own portal in order to submit items, with control over all options seen on the store (e.g. price, description etc).  You will also be able to view orders and delivery details through the same portal.

The website itself will be administered by an admin from ‘Y Stryd Fach’. You’ll be using a separate simple app, so you won’t have to worry about anything else other than taking nice images and adding products to the store.


What do we do?

Primarily, we’ll make sure that the store is running at all times, whilst approving new products and safeguarding the two general principles – the descriptions and images.

As well as this, we’ll be working on bringing in the footfall to the main homepage, and working with you to make sure that you’re making the most of all your public channels.

We're always here to help anyone that needs advice or guidance.


Members, products and produce.

Any member or product on the store must have a distinct Welsh or Welsh homemade attribute.  Products will be evaluated as they are submitted through the merchant portal -we’ll get in touch if we have any questions before making the product visible.

We ask that products must be photographed in context (e.g. Homeware in a ‘home’, garden in a ‘garden’), made to look attractive and is of high quality.  We can work on this with you.

When products are submitted (with descriptions and images), they will be approved on these two basic principles by an admin of Y Stryd Fach, to make sure we’re all on the same page.


What will it cost?

Website running cost and credit card fees will be accumulated through a 12% commission charge on list prices. 

In future, we’ll be looking to collect a low cost monthly membership that will be directly used to bring paid traffic into the website. This will be agreed on as a collective.


And that’s it!

There’s more information available on other documents such as terms of use and refund policy, but we’ll get to that when you’re ready.


To create a Merchant Portal, simply follow the link:

If you do have questions, simply email us at